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How to Implement Video Marketing on Your Website

There are several ways you remortgage tackle the task of creating online video for your local business. No doubt you are familiar with the many advantages that video marketing provides, but you haven't gotten around to it yet because you've decided that it's too much work. You'll be pleased to hear that not only is Internet video easy to do, it is relatively inexpensive to create. All you need is a camera and the free software that comes with your operating system. For more advanced videos you may consider getting presentation and screen capture software and a microphone.

Should your video have voiceover, then you'll want to first record your message with a program free called Audacity. You can then create a survivorship life insurance using Microsoft PowerPoint or Keynote for Mac users. Pictures should be original ones taken by you or you can license stock photos from websites such as Corbis.com. Record the presentation with a screen capture program like Camtasia or CamStudio. These programs will then export the screen capture video into a .avi file format. Use iMovie or Windows Movie Maker (both included on your operating system) to combine the audio you recorded earlier and the video capture. Voila! You have just made an Internet video.

To host the video on your site you can pay for hosting through services like Viddler.com and AudioAcrobat.com for between $8 and $20 each month. Or you can have YouTube host your video for free. However, you will not have complete control of how the video appears on your site. Just upload your video to any of these sites once you've signed up for their services, then insert the code they give you onto your webpage.

Granted, you can save yourself the time and trouble by hiring someone to do this for you. The additional benefit is that not only will they create the video; some services will even submit your video to dozens of video sharing sites as well, saving you hours upon hours of tedious work. You should expect to pay less than $200 for such services.

Now the bad news: you are officially out of excuses. With the knowledge provided here you can create video right now for your business. So what are you waiting for?

Aaron Rodgers is a freelance writer who writes for a number of U.S. businesses. For more information on www.smallbizvids.comonline video for local businesses he recommends visiting SmallBizVids.com.

posted by biibj @ 11:07 PM