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Win More Sales by Losing the Chains of Spiel and Commonality

Are you chained to your sales spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your sales rhetoric chain links?

Far too many sales professionals engage in conversations that are actually chains in disguise. Through their spiel they showcase how much more they are alike everyone else, their commonality, instead of what makes them different. Maybe this is why business networking does not work for everyone because qualified prospects sense these chains of sales rhetoric,

Difference is all about value. When you can infuse your value into your marketing and sales messages, you can begin to win more sales. This leads to the obvious question of what makes you, your products, your services and your organization different from all those other gray suits in the Sea of Sameness?

For example, many financial advisors have gone beyond sharing their role and talk about building wealth and security. However, this statement that was unique at one time is now common. And in all honesty, it still was very shy of value because it did not demonstrate results.

Think of value as the results you deliver. In case you are unsure of those results, you antique cars need to reconnect with current loyal customers, past customers, centers of influence and even strategic partners. Then craft your messages around those results specific to current or even better marketplace trends.

Test your value driven messages at your converse with prospects to potential qualified customers. Sales Coaching Tip: When you think of prospects as potential qualified customers, you have changed your mental image and this will affect your sales behaviors.

When you have several value driven sales messages, then begin to use these statements consistently. Sales Coaching Tip: Having more than one value driven message is necessary as where you meet potential qualified customers (prospects) may vary as well as their roles. Remember, one size does not fit all.

Another inherent advantage in losing these chains is that your initial conversation is far more personal and truly engages the other person because they want to talk to you. Finally, by using a value driven marketing and sales message allows you even 1975 Topps baseball cards control of the conversation unbeknown to your qualified potential customer.

So throw off the chains of sales rhetoric and commonality. Engage in a value driven conversation and you will definitely win more sales.

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You probably do not want to be uncomfortable. Who does? Yet, you want to increase sales and to stop all those sleepless nights. Now is the time to give Leanne a call at 219.759.5601 provided you truly wish to move to that next level of success and are willing to be uncomfortable in the process

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posted by biibj @ 4:58 AM